Servoro
Website Build, Brand Foundations
A new facilities management firm launching with a real, professional online presence from day one. Built to win the kind of enquiries the business actually wants.
Stop missing the enquiries you’d otherwise lose.
Forms, instant replies, missed-call recovery and follow-ups so a busy day on the job does not cost you the work. Priced to your project once we know what you handle now.
What we build
The bits between someone showing interest and you booking the job.
Most enquiries get lost in the gap between someone showing interest and you replying. Phones go to voicemail, forms go to a spam folder, emails sit unanswered for an afternoon. This is the system that fills that gap.
Contact forms that convert
Short, friendly, on the right page, asking the right questions. Not a 14-field interrogation that scares people off. We design forms around the minimum information needed to qualify the enquiry.
Instant autoresponders
The second someone submits a form they get a useful reply by email. Not "thank you for your enquiry", but something with what happens next, when to expect a call, a useful link, your hours. People stay warm when they feel heard.
Missed-call SMS recovery
Phone rings, you’re on a job, can’t pick up. An automatic text fires within seconds: "Sorry I missed your call, I’ll ring back later today. Or book a slot here." Customers who would have called the next firm in the list stay yours.
Lead routing
New enquiries land in the right inbox, with the right context. If you have a partner who handles the south coast and you handle Ashford, leads go to the right person automatically. CRM tagged, ready to action.
Follow-up sequences
A polite nudge two days after a quote, a check-in a week later, a final message after two weeks. All written in your voice. Most enquiries that go quiet need one of these to come back.
Live chat or AI chatbot
If you get the same five questions every day, a chatbot trained on your services handles them out of hours. Real questions still come straight to you, properly summarised.
Tracking and attribution
You see where leads actually come from. Google search, Facebook, that flyer, word of mouth, the Yellow Pages-style directory you tried last year. The data tells you where to spend more and where to stop.
Spam protection
Honeypots, rate limiting, server-side validation. We block the bots without forcing customers to solve nine puzzles to send you a quote request.
How it works
Audit, design, build, watch.
- 01
Audit what happens now
We walk through every way someone currently tries to contact you. Phone, form, email, social DM, WhatsApp. We find the gaps where leads currently leak.
- 02
Design the flow
A plain document showing each step from first contact to booked job, end to end. You read it, you sign it off, then we build to it.
- 03
Build it
Forms, automations, integrations and notifications all set up. Connected to whatever email and CRM you already use. Tested end-to-end with real submissions before going live.
- 04
Watch and refine
After two weeks we look at real data. What got submitted, what got replied to, where customers dropped off. Anything not working gets fixed.
Case studies
Recent work · Lead capture
How To Automate My Business
Web Design, Local SEO
The platform launched as a fully positioned authority in the UK SME automation space, with structured content driving organic visibility and qualified consulting enquiries from day one.
Therapy Hair Body & Nails
Web Design, Local SEO
A complete website rebuild replacing an outdated, poorly performing site, mobile-first, conversion-focused, and structured with dedicated treatment pages to capture local beauty searches.
Local coverage
Lead capture across Kent.
We work with businesses right across the county. Pick your town below.
AshfordAshford BoroughBroadstairsCanterburyCanterbury DistrictChathamDartfordDartford BoroughDealDoverDover DistrictFavershamFolkestoneGillinghamGravesendGraveshamHerne BayHytheMaidstoneMaidstone BoroughMargateMedwayRamsgateRochesterSevenoaksSevenoaks DistrictSittingbourneSwaleTenterdenThanetTonbridgeTonbridge & MallingTunbridge WellsTunbridge Wells BoroughWhitstable
Before you enquire
The awkward questions, answered.
What does it cost?
There is no price list, and no packages or tiers. Every job is quoted against the brief, because a five-page site for a sole trader and a booking system for a salon chain are not the same job. Tell us what you need and you get a figure, usually within a day. Any fixed price you see quoted for us elsewhere is out of date or invented.
Am I tied into anything?
No monthly retainer and no rolling contract. There is no minimum commitment beyond the work itself. Paid work is delivered under a written agreement sent to you before anything starts, and nothing on this website is a binding quote.
How fast do you reply?
Usually within a day. That is what happens in practice, not a service level agreement: there is no guaranteed response window and we do not pretend otherwise.
Are you a certified partner agency?
No. We are not a Google Partner, a Meta Business Partner, or any similar badge holder. If a certification badge is on your checklist, we are not the right fit and a larger agency will suit you better.
Who this suits
Everyday businesses across Kent and beyond: trades, professional services, hospitality and retail. Usually owner-run, usually without anyone in-house looking after the website.
Who it does not
- You want to pick a package off a price list without a conversation about the work.
- You need a contractual response time or an uptime SLA in writing.
- You want an agency with vendor certifications and a named account manager.
- You want someone to run your ad spend month to month.
Written by John Lally, who runs Business Sorted Kent and does the work on these projects. How we write and check what we publish.
Full terms are on the terms and conditions page.
What we do
Other things we do
The rest of the toolkit, in case you need it.
Websites
A small business website that loads fast, ranks well and works on every phone. Yours in 1–2 weeks. Hosting, SSL, backups and security patches available, priced to your project.
More on thisSEO
Real work on your Google rankings, priced to your project. From one hour a month, no minimum term. You see what got done and what it ranked for.
More on thisLead capture
Forms, replies and missed-call recovery so a busy day doesn’t cost you the lead. Priced to your project once we know what you handle now.
More on thisAutomations
CRM setup, job tracking, follow-ups, repeat invoicing. Anything you’d rather not do twice. Priced to your project once we know what you actually run.
More on thisLogos, social media setup and workwear print can be added to any project. See the full list.
FAQ
Questions about lead capture
Improving your website structure, adding clear calls to action, and streamlining your contact forms are some of the most effective ways to convert the traffic you already have into direct enquiries.
Get in touch
Tired of replying to enquiries at 9pm?
Send a quick note about how you currently handle leads and what is annoying about it. We will quote a fix.
Get in touch