SEO that shows its working.

How I approach SEO and AI search

AI search means getting found and quoted by tools like ChatGPT and Google’s AI answers. The same habits help with both, and this site follows every one of them.

1. 1

   Clear answers to the questions your customers actually ask.

   Each page answers real questions in plain words, in visible text rather than hidden behind tabs or pop-ups.

2. 2

   Say plainly who you are, what you do and where you work.

   Your homepage and service pages name what you do and where in their titles, and every page says who you are and where you’re based.

3. 3

   Your business details, identical everywhere.

   Your name, address, phone number and email match exactly across your site, your contact page and the code behind it.

4. 4

   Structured data, so machines can read the page.

   A layer of labelled information behind each page tells search engines and AI tools who you are, what each page is about and where you work.

5. 5

   Everything in the page from the start.

   Your content is in the page as it loads, not added later by scripts that some search and AI tools never run.

6. 6

   Fast pages.

   Every page is speed-tested with Google’s own tools before it goes live.

7. 7

   Nothing that can’t be backed up.

   Every search and speed figure has its source and its date, and every review links back to Google, where it was posted. No made-up claims.

Nobody controls what AI tools say. What I can do is make your site as clear and trustworthy as possible for them to read.