Servoro
Website Build, Brand Foundations
A new facilities management firm launching with a real, professional online presence from day one. Built to win the kind of enquiries the business actually wants.
SEO that gets your business found.
Priced to your project. From one hour a month. No retainer, no rolling contract. You see exactly what got done and what moved. SEO for everyday businesses who would rather pay someone to do it than learn it themselves.
How SEO actually works
No secrets. Just work that needs doing.
SEO isn’t a black art, especially now. With AI tools, the methodology is more public than ever. We’re not here to gatekeep how it works. We’re here to do it because you would rather be running your business. Here’s the work, in plain language.
Keyword research
We find the actual phrases your customers type. Not what someone in marketing thinks they should type. Tools like Google Keyword Planner, Ahrefs and SEMrush give us volume and intent data. We then test it against real local search patterns and your existing analytics.
Competitor analysis
We look at who currently ranks for those phrases in your area. What pages they’ve built. What backlinks they’ve earned. Where they’re weak. The aim is to find the gaps you can realistically win, not to copy.
Technical SEO
The boring foundations Google quietly punishes when broken. Site speed, mobile rendering, structured data, internal linking, sitemaps, robots.txt, canonical tags, broken links, duplicate content. Most local sites have a dozen issues here that are quick wins.
On-page SEO
Page titles, meta descriptions, heading structure, image alt text, schema markup, internal anchors. Each page tuned to one main search intent and the phrases that match it.
Local SEO
Google Business Profile set up properly, categorised correctly, photos uploaded, posts scheduled, reviews requested and replied to. NAP consistency (name, address, phone) across local citations. The map pack is its own game.
Content
Service pages, location pages, FAQs, guides. Written to answer the question someone actually typed. Not stuffed with keywords. We use AI to draft and edit by hand to keep it sounding like a person.
GEO and AI search
Generative Engine Optimisation. As more people search via ChatGPT, Perplexity, Google AI Overviews and Bing Chat, the rules are shifting. Structured data, clear answers and authority signals matter even more. We build for both classical Google and the LLM-based search engines that are coming up fast.
Backlinks and citations
Mentions on local directories, partner sites, supplier sites, industry directories. Quality over quantity. We don’t buy links, which gets sites penalised, but we do find the legitimate places your business should be listed.
Reporting
A one-page summary every month. What we did, what ranked, what moved, what we suggest next. No 40-page PDFs full of charts you won’t read.
How working together works
Audit, plan, work, report. Repeat.
- 01
Free SEO audit
You send us your site and the searches that matter to you. We run a proper audit covering technical, on-page, local, content and competitor angles. You get a plain summary of where you currently stand and what is realistic.
- 02
A plain plan, costed in hours
We pick the highest-impact wins first. Each item costed in hours. You decide what to do and in what order. No "package" you have to take whole.
- 03
The work
You pick how many hours a month: could be one, could be ten. We log every hour and tell you exactly what got done. Walk away whenever it stops being useful.
- 04
Monthly report
Every month: a one-pager covering what we worked on, what ranked, what moved up or down, what the data is telling us, what to do next.
Case studies
Recent work · SEO
How To Automate My Business
Web Design, Local SEO
The platform launched as a fully positioned authority in the UK SME automation space, with structured content driving organic visibility and qualified consulting enquiries from day one.
Therapy Hair Body & Nails
Web Design, Local SEO
A complete website rebuild replacing an outdated, poorly performing site, mobile-first, conversion-focused, and structured with dedicated treatment pages to capture local beauty searches.
Local coverage
SEO across Kent.
We work with businesses right across the county. Pick your town below.
AshfordAshford BoroughBroadstairsCanterburyCanterbury DistrictChathamDartfordDartford BoroughDealDoverDover DistrictFavershamFolkestoneGillinghamGravesendGraveshamHerne BayHytheMaidstoneMaidstone BoroughMargateMedwayRamsgateRochesterSevenoaksSevenoaks DistrictSittingbourneSwaleTenterdenThanetTonbridgeTonbridge & MallingTunbridge WellsTunbridge Wells BoroughWhitstable
Your options
Should you do SEO yourself, hire a retainer agency, or run ads instead?
Four routes, including the ones we do not sell. If one of the others fits you better, take it: a job that was never right for us is no use to either of us.
| Option | Suits you when | What it costs you |
|---|---|---|
| Do the basics yourself | You have time each month and your market is not crowded. Claiming and completing your Google Business Profile, getting your details consistent everywhere, and answering real customer questions on your own site will take most businesses further than they expect. | A few hours a month, and a slower climb on the competitive terms where technical work and content depth actually decide it. |
| A retainer agency | You want a fixed monthly cost, a reporting rhythm and a team that keeps working whether or not you are paying attention this month. | Commitment, usually on a rolling contract, and often a minimum term before the work compounds enough to judge it. |
| Paid ads instead | You need enquiries this week rather than this quarter, and the margin per job supports the click price. | Everything stops when the budget stops. Ads and SEO answer different questions; if you need volume now, ads are the honest answer and we will tell you so. |
| Us | You want real work on the searches your customers actually type, billed by the hour from one hour a month, with no minimum term and a plain report of what got done. | Patience. Meaningful movement on local terms takes months, and anyone promising otherwise is selling you something. |
Before you enquire
The awkward questions, answered.
What does it cost?
There is no price list, and no packages or tiers. Every job is quoted against the brief, because a five-page site for a sole trader and a booking system for a salon chain are not the same job. Tell us what you need and you get a figure, usually within a day. Any fixed price you see quoted for us elsewhere is out of date or invented.
Am I tied into anything?
No monthly retainer and no rolling contract. There is no minimum commitment beyond the work itself. Paid work is delivered under a written agreement sent to you before anything starts, and nothing on this website is a binding quote.
How fast do you reply?
Usually within a day. That is what happens in practice, not a service level agreement: there is no guaranteed response window and we do not pretend otherwise.
Are you a certified partner agency?
No. We are not a Google Partner, a Meta Business Partner, or any similar badge holder. If a certification badge is on your checklist, we are not the right fit and a larger agency will suit you better.
Who this suits
Everyday businesses across Kent and beyond: trades, professional services, hospitality and retail. Usually owner-run, usually without anyone in-house looking after the website.
Who it does not
- You want to pick a package off a price list without a conversation about the work.
- You need a contractual response time or an uptime SLA in writing.
- You want an agency with vendor certifications and a named account manager.
- You want someone to run your ad spend month to month.
Written by John Lally, who runs Business Sorted Kent and does the work on these projects. How we write and check what we publish.
Full terms are on the terms and conditions page.
What we do
Other things we do
The rest of the toolkit, in case you need it.
Websites
A small business website that loads fast, ranks well and works on every phone. Yours in 1–2 weeks. Hosting, SSL, backups and security patches available, priced to your project.
More on thisSEO
Real work on your Google rankings, priced to your project. From one hour a month, no minimum term. You see what got done and what it ranked for.
More on thisLead capture
Forms, replies and missed-call recovery so a busy day doesn’t cost you the lead. Priced to your project once we know what you handle now.
More on thisAutomations
CRM setup, job tracking, follow-ups, repeat invoicing. Anything you’d rather not do twice. Priced to your project once we know what you actually run.
More on thisLogos, social media setup and workwear print can be added to any project. See the full list.
FAQ
Questions about SEO
Local SEO is a structural long-term investment. Map Pack visibility and organic traffic build over months rather than weeks, and the gains compound, so the work is worth judging over a year rather than a quarter.
Get in touch
Want to know where you currently rank?
Send your website and the searches that matter to you. We will come back with a plain audit, free of charge. If it makes sense to start, we will quote the hours. If it doesn’t, we will tell you.
Get a free SEO audit