A designer from print
I started as a graphic designer in print in 2012, at Jumpfox and at My Printing Pal in Ashford. From there I moved to Mount Street Printers, a luxury fine-print firm, where I learned the Adobe tools properly and worked on artwork for engraving, foil, letterpress and gilding.
Fine print teaches you that a millimetre matters. Artwork for foil or engraving has to be exactly right before it reaches the press, because there is no undo. That habit came with me into branding and websites.
In 2017 I started TavernCreative, my own wedding stationery business, which I still run. I came to websites and SEO in 2022.
What a branding project delivers
- A logo suite. Your logo, with variations for web, social and print, so it works everywhere from a favicon to a sign.
- Colours. A colour palette, so your brand looks the same on your van, your stationery and your website.
- Type. Your fonts, and how to use them for headings and body text.
- A full brand guidelines document. How the logo, colours and type are used, so anyone working on your brand gets it right, now and later.
- Files for print and web. Vector files for printers and signwriters, and web-ready files for your site and social media.
How it works
- We talk about the business. What you do, who you do it for, and how you want to come across.
- First designs. I design initial concepts, and you tell me what works and what does not.
- Revisions. I refine it from your feedback. A logo has to hold up on a business card and on the side of a van.
- The guidelines and files. The brand guidelines document, with files ready for print and the web.
How it ties into your website
I design and build every website myself, so your branding carries straight through to your site. The same colours, the same type and the same care, from the logo to the last page, without a hand-over between a designer and a developer.
On the website, the brand becomes the system the whole site is built from: the colours set the buttons and links, the type sets the headings, and the logo sits where people expect it. That is why the site and the brand feel like one business rather than two jobs.
If you already have a logo you are happy with, I work from it.
Why the guidelines matter
A logo on its own is easy to get wrong. A printer stretches it, a signwriter guesses the colour, someone crops it for social media, and within a year the business looks slightly different everywhere it appears.
The brand guidelines document stops that. It is the one reference you can hand to anyone, whether that is a printer, a van signwriter or the person building your next leaflet, so your business looks the same wherever customers meet it.
Examples
For GEM Services I created the brand identity, including the logo and visual system, then built their website. See the GEM Services case study.
TavernCreative is my own wedding stationery business, and I designed and built its website. See TavernCreative.
SJ Luxury Creations, a wedding and events styling business in Kent: I designed their branding, then their website. See SJ Luxury Creations.
Logo design for Tom Lawrie.
“It was an absolute pleasure working with Business Sorted! From our initial consultation to the final delivery of my logo, the entire process was seamless and professional.”
Logo design for Ryan Firth, supplied in different formats.
“I used Business Sorted Kent to design the logo for my business. They were quick, professional, and approachable. I explained what I wanted and they achieved it perfectly. They were also able to create it in different formats, allowing me to create different things with it. Would certainly use again, and recommend to anyone.”
Business cards for Luke S. Jones, voiceover artist.
“As a small one-man-band business, having Business Sorted's support has been vital. They worked with me on my business cards, and they collaborated with me 100% of the way through the process to make sure I got what I needed. I highly recommend!”
Want to see how it would work for you? Tell me about your business.
Read all reviews on GoogleQuestions people ask
- What does a branding project include?
- A logo with variations for web, social and print, a colour palette, your fonts, and a full brand guidelines document, with files ready for print and the web.
- Do you design for print as well as screen?
- Yes. I worked in print from 2012 to 2017, including fine print work with engraving, foil, letterpress and gilding, so I design with how things are printed in mind.
- Can you design my logo and build my website?
- Yes, and that is the point of doing both: the brand carries straight through to the site, because the same person designs them.
- Do I need branding before a website?
- No. If you already have a logo you are happy with, I work from it. If you do not, we can do both together.
- How much does branding cost?
- Every project is quoted individually, once I know what you need.
Let’s make your website work for you.
Tell me about your business. I’ll reply within 1 to 2 working days.
- No jargon
- No pushy sales
- Just honest advice