A logo and brand identity that fits.

A proper mark, a usable colour palette, fonts that pair, and the bits you need to apply it. For Kent businesses who want something that looks designed, not generated. Priced to your project.

What you get

A brand kit you can actually use.

Branding without the 60-page guidelines document nobody opens. The essentials, sharp, in formats that work.

Logo

A primary mark plus the variants you need for square avatars, dark backgrounds, embroidery and print.

Colour palette

Five to seven colours with hex, RGB and CMYK values, and rules for when to use which.

Typography

A heading font and a body font that pair properly, with web and print licensing.

Application examples

Sample social posts, an invoice mockup, a business card, so you can see it in use.

File formats

SVG, PNG, PDF, JPG, AI source files. Everything anyone might ever ask for.

One-page guidelines

A short brand reference your printer, your sign-writer and your future hires will actually read.

How it works

Brief, drafts, refine, ship.

  1. 01

    A proper brief

    What you do, who you serve, where you want to land between professional and friendly, polished and honest.

  2. 02

    Three directions

    Three distinct directions, not a single "is this it?". You react, we go from there.

  3. 03

    Refine

    We refine the chosen direction in detail. Colours, type, layouts in real settings.

  4. 04

    Hand over

    Full file pack and the one-page guidelines, delivered and ready to use.

Case studies

Recent work · Branding

Givvl

Design and Build

Givvl, our own business, launched on 1 October 2026 with independent creators' cards, a search that understands a description of the person, year-ahead scheduling, and automated print and dispatch.

Servoro

Website Build, Brand Foundations

A new facilities management firm launching with a real, professional online presence from day one. Built to win the kind of enquiries the business actually wants.

Therapy Hair Body & Nails

Web Design, Local SEO

A complete website rebuild replacing an outdated, poorly performing site, mobile-first, conversion-focused, and structured with dedicated treatment pages to capture local beauty searches.

Before you enquire

The awkward questions, answered.

What does it cost?

There is no price list, and no packages or tiers. Every job is quoted against the brief, because a five-page site for a sole trader and a booking system for a salon chain are not the same job. Tell us what you need and you get a figure within 1 to 2 working days. Any fixed price you see quoted for us elsewhere is out of date or invented.

Am I tied into anything?

No monthly retainer and no rolling contract. There is no minimum commitment beyond the work itself. Paid work is delivered under a written agreement sent to you before anything starts, and nothing on this website is a binding quote.

How does payment work?

The preview is free, with no deposit. If you go ahead, a one-off project is paid 50% when you sign off the preview and 50% on completion. Ongoing work is billed monthly for completed work only, with no contract, and you can cancel at any time.

How fast do you reply?

Within 1 to 2 working days. That is what happens in practice, not a service level agreement: there is no guaranteed response window and we do not pretend otherwise.

Are you a certified partner agency?

No. We are not a Google Partner, a Meta Business Partner, or any similar badge holder. If a certification badge is on your checklist, we are not the right fit and a larger agency will suit you better.

Who this suits

Everyday businesses across Kent and beyond: trades, professional services, hospitality and retail. Usually owner-run, usually without anyone in-house looking after the website.

Who it does not

  • You want to pick a package off a price list without a conversation about the work.
  • You need a contractual response time or an uptime SLA in writing.
  • You want an agency with vendor certifications and a named account manager.
  • You want someone to run your ad spend month to month.
  • You want SEO on a badly built or slow site without changing it. SEO depends on speed and structure, so we will recommend moving it, and we will not take on work we cannot deliver.

Written by John Lally, who runs Business Sorted Kent and does the work on these projects. How we write and check what we publish.

Full terms are on the terms and conditions page.

FAQ

Questions about branding

How do we get started?

With a proper brief: what you do, who you serve, and where you want to land between professional and friendly, polished and honest. You then get three distinct directions to react to, we refine the one you choose, and you receive the full file pack with a one-page brand reference.

Do you work with businesses outside of Kent?

Yes. Business Sorted Kent is based in Kent and works with businesses anywhere in the UK. Meetings are in person within about 40 miles of Ashford, otherwise by phone.

Get in touch

Need a logo that does not look like everyone else’s?

Send a couple of lines about what you do and what you want it to feel like. We will quote it properly.

Get in touch