The brief
Therapy had an outdated website. It was slow, poorly hosted and not built for phones, and key information about their treatments was buried. There was no clear way to book or enquire, and the salon barely showed up in local searches.
What I did
I rebuilt the site from scratch, mobile first, because that is how most salon clients browse and book. Each treatment category has its own page, and every page has a clear way to enquire or book.
I set up the local SEO for the searches people make in the salon’s area.
The results
705
clicks from Google search since the new site launched
Google Search Console, April 2026 to 24 October 2026
123,518
times shown in Google search since the new site launched
Google Search Console, April 2026 to 24 October 2026
129 to 379
clicks a quarter: December 2025 to February 2026, before the launch, then July to September 2026
Full months only, from the same export
Show the figures as a table
| Month | Clicks | Impressions |
|---|---|---|
| June 2025 (part month) | 15 | 1,106 |
| July 2025 | 62 | 4,703 |
| August 2025 | 42 | 4,645 |
| September 2025 | 57 | 3,028 |
| October 2025 | 32 | 2,686 |
| November 2025 | 32 | 2,774 |
| December 2025 | 38 | 2,909 |
| January 2026 | 43 | 3,200 |
| February 2026 | 48 | 2,412 |
| March 2026 | 54 | 4,122 |
| April 2026 | 81 | 9,322 |
| May 2026 | 50 | 9,132 |
| June 2026 | 53 | 9,967 |
| July 2026 | 56 | 10,390 |
| August 2026 | 136 | 27,443 |
| September 2026 | 187 | 33,505 |
| October 2026 (part month) | 142 | 23,759 |
| Total | 1,128 | 155,103 |
Let’s make your website work for you.
Tell me about your business. I’ll reply within 1 to 2 working days.
- No jargon
- No pushy sales
- Just honest advice



