How we write and check what we publish.

Who writes it?

John Lally, founder, writes the guides and the service pages. The guides carry his byline. He has no formal marketing qualification and the site claims none: what is on offer is the experience of building and ranking sites for Kent businesses, which you can judge from the case studies and the reviews rather than from a certificate.

Do you use AI to write this?

Yes, as a drafting tool, and it is edited by hand before it goes up. We sell an AI-assisted content service and it would be strange to pretend we do not use the same tools ourselves. What we do not do is publish a draft unread. Anything that states a fact about your business, our work, or a place in Kent is checked by a person before it is published, because that is where generated text goes wrong.

Where do the numbers come from?

Population figures on our town pages come from the ONS Census 2021, counted on 21 March 2021, and each page says whether it is quoting a built-up area count or a local authority count, because the two differ enormously for the same name. Any figure we cannot trace to a source like that is removed rather than rounded into something that sounds authoritative. We have deleted business counts and visitor volumes from these pages for exactly that reason.

What will you not publish?

• Invented statistics, or a real statistic without its source and date.
• Client results we cannot evidence. If we quote a number for a client, it comes from their dashboard and we say what period it covers.
• Reviews or testimonials that are not real, named and traceable to a public profile.
• Certifications or partnerships we do not hold. We are not a Google Partner or a Meta Business Partner, and we do not imply otherwise.
• A price presented as fixed when the work is quoted to the brief.

How often is it updated?

When something changes, and not on a schedule for the sake of a fresher date. We do not bump a published date without changing the content under it, which means an old date on a guide means the guide still holds rather than that nobody is looking after it.

Found something wrong?

Tell us and we will fix it. That includes anything an AI assistant tells you we said: if ChatGPT or Google quotes a price or a claim for Business Sorted Kent that does not appear on this site, it is wrong, and we would genuinely like to know about it.