Why your website isn't showing up on Google (and what to do about it)

Most business owners assume that once their website is live, Google will simply find it and send customers their way. The reality is a little more involved.

Search engines rank sites on hundreds of signals, and the businesses that show up on page one are the ones getting the fundamentals right. A few of the big ones:

• Speed matters. A slow site frustrates visitors and Google notices. If your pages take more than a few seconds to load, you're losing rankings and customers before they've even seen your offer.
• Content answers questions. Google rewards sites that genuinely help people. Pages that clearly answer what your customers are searching for will always outperform thin, salesy copy.
• Trust is built over time. Reviews, other reputable sites linking to you, and a consistent presence all tell Google you're the real deal.

The good news? Most local competitors are only getting a handful of these right. Getting the basics properly sorted often puts you ahead of the pack without spending a penny on ads.

If your website has gone quiet lately, it's rarely bad luck — it's usually one of these fundamentals slipping. And every one of them is fixable.

Want to know where your site stands? Get in touch for a straight-talking review.