Starting from scratch in 2023
GEM Services needed a professional brand identity and online presence built from the ground up. In 2023 we created a complete brand identity, including logo and visual system, and built a Wix website from scratch with structured service pages and local SEO foundations. Copywriting focused on clarity and local search visibility.
Local SEO through 2024 and 2025
With the foundations in place, ongoing management and local SEO work through 2024 and 2025 kept the site optimised and improved GEM’s visibility in local search. The business built a strong, recognisable brand with consistent marketing materials to support long term growth.
A custom CRM in 2026
In 2026 we built a custom CRM specifically for GEM’s pest-control work. It handles bookings and scheduling, recurring contract visits, pest management agreements sent for review and signed on-site, and service record sheets with photos and signatures captured at the job, with PDF reports emailed straight to customers.
Everything works offline in the field and syncs when back in signal. It gives the business one place to run the whole job, from booking through to knowing what needs invoicing.